13 Dec 2025 · 4:55
Easily remembered, easily believed: Why Vivid Events Stick In Our Minds
Availability heuristic
Why do some risks feel more common or more likely simply because we can think of an example so easily?
In this episode of Circuit Breaker: Rewiring Your Decisions, we explore the Availability Heuristic — the mental shortcut we use to judge how likely or frequent something is based on how easily examples come to mind. We look at how memorable experiences and vivid information can shape our perception of risk and influence our decisions.
But does something feel likely because it happens often — or because it’s easy to remember? Discover how the Availability Heuristic can influence our judgments, distort our sense of probability, and reveal why what comes to mind first isn’t always the full picture.